Yesterday there was an inter college business case competition organized by the folks from Singapore in Stanford. My previous post gives you information about the competition itself. Our team from Sweden won a prize in this competition.
The challenge
Zazzle as a company although was making revenue wanted to tap into the student market more effectively as they knew that it was the youngsters who loved to express their emotions and be as creative as they wish to be. However, Zazzle neither spent time, resource or money in focusing on the student market and knew that a normal “advertisement” campaign or a facebook application might not fetch the actual numbers that they wanted. It was clear that the market existed amongst students as students in the US alone represented a spending power of close to 180B USD and as mentioned before, these youngsters are never afraid to express themselves through bold / funny statements. So the case wanted the teams to come up with solutions that could help market Zazzle amongst the students, promote Zazzle as a cool & creative hang out spot on the internet & thereby generate a better brand awareness.
Our idea
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