theFacebook what?

I read this splendid article about how the concept behind facebook was actually conceptualized by a team of 3 who wanted Mark Zuckerberg (the founder of facebook) to finish the last bit of coding for their venture only to be screwed and back stabbed in a very bad way. The trio who named their project Harvard Connections wanted the idea to be something that connects all the Harvard students so that they can hang out online and get to each other better. As the article says, in web based tech ventures, the success is all about execution and not about the idea itself. The idea although was nothing splendid or different from the existing ones, the differentiation was in the design (simplicity) and usability (intuitiveness). The founders wanted a “geek” to finish the final leg of the project so that their idea was good to go. The geek happened to be Zuckerberg who managed to “steal” the idea totally and launched “thefacebook”.